When people ask what do you do, I say, “I put Your Name and Information in a location and at the time that your customer is most desprate for your product or service.”
First think about why your clients need your services. Are they hungry or uncomfortable? Are they frustrated with something? Do they even know they need your services? Picture your potential clients and then picture where they are. They could be staring at an empty fridge wondering what to cook for dinner. When they close that fridge if they see a magnet for your pizza place maybe that will be enough to have them decide to order out.
They could be sitting in a dark house upset that their fuse blew again? A glow-in-the-dark imprinted item might catch thier attention and have them remember that nice electritian who said he could fix this problem.
Maybe they are in the bathroom brushing their teeth. A toothpaste holder could remind them that it’s time to schedule an appointment with their dentist. Where ever your potentail client is that is where you want to place your name.
Reusable promotional products gently remind your customer that you are there, and easily accessable, and care about them because of the useful and appreciated item you shared with them. You are their service provider! They will call you!
Your name and information is constantly and subliminally grooving into their minds because of the promotional product that they use and appreciate daily.